Greenettte
Greenettte
Web Application
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View Prototype →
Role
Role
Lead
Lead
Team
Team
Solo Project
Solo Project
Tools
Tools
Figma
Pinterest, Dribble, etc
Illustrator
Photoshop
Figma
Pinterest, Dribble, etc
Illustrator
Photoshop
Skills
Skills
Research
Copy Writing
Branding
Wireframing & Prototyping
Research
Copy Writing
Branding
Wireframing & Prototyping
Background
The Problem
Many people dream of having lush greenery in their homes and gardens, but the reality often feels overwhelming. From not knowing which plants will thrive in their space, to lacking the right tools or guidance, creating a flourishing garden can seem out of reach. That’s the problem Greenette sets out to solve. By curating a diverse range of plants, providing the essential gardening tools, and offering expert advice in one trusted place, Greenette helps people uncover nature’s best kept secret and bring life into their everyday spaces with confidence and ease.
Problem Statement:
Gardening shouldn’t feel like rocket science, but without the right tools and know-how, most gardens barely survive.
Bright Idea
The Solution
Uncover nature’s best kept secret with Greenette. 🪴 The challenge was never just about selling plants or tools, it was about creating a brand that could make gardening feel approachable, stylish, and inspiring. My branding solution positioned Greenette as more than a garden centre by crafting a strong identity that people could instantly relate to and trust. From the tone of voice that communicates simplicity and confidence, to visuals that balance freshness with modern style, every element of the brand was designed to transform gardening from something overwhelming into something aspirational and accessible. By curating not just products but an entire brand experience, Greenette became a name people could proudly associate with gardening, ensuring the solution extended beyond plants into building a lifestyle connection.
Background
The Problem
Many people dream of having lush greenery in their homes and gardens, but the reality often feels overwhelming. From not knowing which plants will thrive in their space, to lacking the right tools or guidance, creating a flourishing garden can seem out of reach. That’s the problem Greenette sets out to solve. By curating a diverse range of plants, providing the essential gardening tools, and offering expert advice in one trusted place, Greenette helps people uncover nature’s best kept secret and bring life into their everyday spaces with confidence and ease.
Problem Statement:
Gardening shouldn’t feel like rocket science, but without the right tools and know-how, most gardens barely survive.
Bright Idea
The Solution
Uncover nature’s best kept secret with Greenette. 🪴 The challenge was never just about selling plants or tools, it was about creating a brand that could make gardening feel approachable, stylish, and inspiring. My branding solution positioned Greenette as more than a garden centre by crafting a strong identity that people could instantly relate to and trust. From the tone of voice that communicates simplicity and confidence, to visuals that balance freshness with modern style, every element of the brand was designed to transform gardening from something overwhelming into something aspirational and accessible. By curating not just products but an entire brand experience, Greenette became a name people could proudly associate with gardening, ensuring the solution extended beyond plants into building a lifestyle connection.
Creating greenette
The Process
After digging into the brief, I went down a rabbit hole of garden centre websites to spark ideas and get a feel for the space. I was not just looking at visuals, I studied how brands positioned themselves, how they spoke to their customers, and where they fell short. That research helped me shape a vision for what Greenette could be, a brand that felt modern, approachable, and inspiring. From there, I sketched out early logo concepts, explored different typography pairings, and experimented with earthy yet vibrant color palettes in Illustrator. As I iterated, I paid attention to how each choice communicated personality, gradually building a visual language that felt right for Greenette.
Outcome
A Final Look
Airo is a project that's really close to my heart, and I'm thrilled with the outcome of it. This passion project has been a huge learning curve for me, boosting my growth as a designer. It's also highlighted the real-world need for a solution like Airo, which is why I'm eager to keep developing it and eventually bring it to life.
Creating greenette
The Process
After digging into the brief, I went down a rabbit hole of garden centre websites to spark ideas and get a feel for the space. I was not just looking at visuals, I studied how brands positioned themselves, how they spoke to their customers, and where they fell short. That research helped me shape a vision for what Greenette could be, a brand that felt modern, approachable, and inspiring. From there, I sketched out early logo concepts, explored different typography pairings, and experimented with earthy yet vibrant color palettes in Illustrator. As I iterated, I paid attention to how each choice communicated personality, gradually building a visual language that felt right for Greenette.
I later revisited the project to refine and polish the branding, tightening the details and making sure the identity captured both simplicity and style. Once the core elements were in place, I sketched wireframes for the digital experience, mapping out how the brand would come to life online. Moving into Figma, I designed a clean, cohesive UI where the branding was fully integrated, from the use of typography and color through to layout and hierarchy. This process not only created a consistent identity but also demonstrated how the brand could extend beyond visuals into a user-friendly, engaging experience.
I later revisited the project to refine and polish the branding, tightening the details and making sure the identity captured both simplicity and style. Once the core elements were in place, I sketched wireframes for the digital experience, mapping out how the brand would come to life online. Moving into Figma, I designed a clean, cohesive UI where the branding was fully integrated, from the use of typography and color through to layout and hierarchy. This process not only created a consistent identity but also demonstrated how the brand could extend beyond visuals into a user-friendly, engaging experience.
Outcome
A Final Look
Overall, Greenette was a fun side project that gave me the freedom to explore and experiment. It also reminded me of the value in stepping away and coming back with fresh eyes, since that perspective is often what transforms something good into something great.
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