Background
The Beginning
I was approached by a member of the Patch team to support a rebrand that would better reflect the energy and ambition of their summer programme for young builders, inventors, and leaders. They wanted a visual identity that not only aligned with their mission, but also used color and design to connect with a youthful, creative audience. I was given access to all prior brand work and got to work right away, rethinking their brand direction, exploring new color systems, and developing a refreshed set of visual assets that felt more cohesive, expressive, and distinctly Patch.
Working It Out
Diving In
To kick things off, I dove into researching everything I could about Patch. I wanted to fully understand their mission, values, and the overall tone they had established before jumping into any design work. With that foundation in place, I began gathering visual inspiration and ideating ways to evolve the brand into something more cohesive, youthful, and bold. I compiled my initial concepts into a slide deck and shared it with the team. After talking it through, the Patch team member I was working with was really happy with the direction and felt it captured the energy of the programme. We did agree to tweak the color palette slightly, but overall the response was really positive. She then asked me to continue developing the brand by creating additional assets and templates that could be used across their communications.
Background
The Problem
I was approached by a member of the Patch team to support a rebrand that would better reflect the energy and ambition of their summer programme for young builders, inventors, and leaders. They wanted a visual identity that not only aligned with their mission, but also used color and design to connect with a youthful, creative audience. I was given access to all prior brand work and got to work right away, rethinking their brand direction, exploring new color systems, and developing a refreshed set of visual assets that felt more cohesive, expressive, and distinctly Patch.
Background
Diving In
To kick things off, I dove into researching everything I could about Patch. I wanted to fully understand their mission, values, and the overall tone they had established before jumping into any design work. With that foundation in place, I began gathering visual inspiration and ideating ways to evolve the brand into something more cohesive, youthful, and bold. I compiled my initial concepts into a slide deck and shared it with the team. After talking it through, the Patch team member I was working with was really happy with the direction and felt it captured the energy of the programme. We did agree to tweak the color palette slightly, but overall the response was really positive. She then asked me to continue developing the brand by creating additional assets and templates that could be used across their communications.
creation
Rounding Off The Project
With the direction aligned, I dove back in and continued building out the brand. I kept iterating on the visual language and exploring ways to make the identity feel consistent across different formats. From there, I designed a set of ready-to-use templates that Patch could immediately apply across their programme materials. These included social media graphics, event slides, and general brand assets that would help the team show up more professionally and creatively. Throughout, I made sure everything was flexible and easy to use, so the team could maintain the new look without needing ongoing design support.
Outcome
A Final Look
Working on this rebrand was such an enjoyable experience. I loved the challenge of bringing more clarity and personality to a programme that supports young people doing incredible things. It was a rewarding project that pushed me creatively, and I’m proud of the work I created.
Creation
Rounding Off The Project
With the direction aligned, I dove back in and continued building out the brand. I kept iterating on the visual language and exploring ways to make the identity feel consistent across different formats. From there, I designed a set of ready-to-use templates that Patch could immediately apply across their programme materials. These included social media graphics, event slides, and general brand assets that would help the team show up more professionally and creatively. Throughout, I made sure everything was flexible and easy to use, so the team could maintain the new look without needing ongoing design support.
Outcome
A Final Look
Working on this rebrand was such an enjoyable experience. I loved the challenge of bringing more clarity and personality to a programme that supports young people doing incredible things. It was a rewarding project that pushed me creatively, and I’m proud of the work I created.
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